It can be tough for taquerias to make a go of it in East LA, where the standard for tacos is higher than perhaps anywhere else in America. It’s even harder for late night taco trucks, considering their proliferation in the area, particularly on that stretch of Olympic Boulevard that shoots east of downtown.
So what can a single truck like Tacos El Korita do to stand out in the crowd? Paint their truck bright purple, for one. The brightly lit lonchero is decked out in a very regal looking hue, with even more flash and color on the ordering side of the truck, where glossy pictures of your potential meals are highlighted in saturated colors. But the real eye candy is inside the truck. That’s where you’ll find a pile of raw masa, ready to be hand-slapped into a thick, warm, satisfying corn tortilla—right before your eyes.