It’s finally here. The food collaboration you didn’t know you were missing out on — streetwear and chicken & waffles — is hitting L.A., thanks to clothing brand Popular Demand. The young and hungry (in more ways than one) L.A.-based streetwear label, known in, let’s say, more youthful circles as a proprietor of hip and casual clothing, has managed to score one of the year’s biggest collaborations, with Roscoe’s Chicken & Waffles.
While the idea of urban-inspired clothing lines collaborating with other brands in out-of-the-box ways is nothing new, Popular Demand’s ability to wrangle the name and swooping Roscoe’s logo for a limited edition capsule collection is certainly a feat. In the nearly four decades since Roscoe’s has been putting fried chicken on top of waffles, this is the first time the nationally recognized local chain has put their name on someone else’s product.