Roscoe’s Chicken & Waffles: Dinner, Hats AND T-Shirts

Originally Featured on LA Weekly →
Popular Demand
Popular Demand

It’s finally here. The food collaboration you didn’t know you were missing out on — streetwear and chicken & waffles — is hitting L.A., thanks to clothing brand Popular Demand. The young and hungry (in more ways than one) L.A.-based streetwear label, known in, let’s say, more youthful circles as a proprietor of hip and casual clothing, has managed to score one of the year’s biggest collaborations, with Roscoe’s Chicken & Waffles.

While the idea of urban-inspired clothing lines collaborating with other brands in out-of-the-box ways is nothing new, Popular Demand’s ability to wrangle the name and swooping Roscoe’s logo for a limited edition capsule collection is certainly a feat. In the nearly four decades since Roscoe’s has been putting fried chicken on top of waffles, this is the first time the nationally recognized local chain has put their name on someone else’s product.

Farley Elliott is a food and travel writer living in Los Angeles. He is the Senior Editor at Eater LA, and has bylines everywhere from LA Weekly to Los Angeles Magazine to Thrillist to Tasting Table. He’s also the author of Los Angeles Street Food, a guidebook to LA’s amazing street food culture. Oh, and he’s that guy from that Tiny Hamster Eating Tiny Burritos video.