So Danny Meyer has finally listened to public outcry and decided to drop a West Hollywood Shake Shack on Los Angeles? Wonderful. Now listen up.
Despite being one of the most popular burger chains yet to hit L.A., this new location may not immediately be the slam dunk it seems, thanks to what could be some traffic / pedestrian access woes along that stretch of Santa Monica Boulevard. Add in some serious in-state burger loyalty and the city’s penchant for going gluten-free, and all of a sudden Shake Shack seems like it might need an assist before scoring with the locals.
Despite what you may think of this slice of town, where West Hollywood bleeds into Beverly Hills and the rich folks crawl along Robertson, there’s no denying the impact of Cecconi’s. An international success by every measure, this globe-trotting upscale Italian stronghold is at once leafy and refined, relaxed and upkept. Even when you couldn’t spot a notable face inside, there’s likely to be paparazzi out front — mostly just wishing they could sneak inside for a bite.
Not that it’s hard, actually. All it takes to gain entry to the marble-flecked front patio is a wallet. But during Cecconi’s five-night-a-week happy hour, you might not even need that; just grab a couple of bucks off the side table on your way out the door, and be prepared to dine surprisingly well.