The Fare Trade Offers Home Delivery Goods with a Chef Twist

Originally Featured on LA Weekly →
The Fare Trade
Photo by Farley Elliott

We’ve traveled far from the days of the effortlessly hip spokespenguin who graced the frosty covers of everyone’s frozen Kid Cuisine dinners. Farmers markets abound with fresh produce, the locavore movement has the whole neighborhood raising chickens and foraging for herbs, and anyone caught eating a stone fruit out of season gets impaled on a reclaimed wooden stake in front of the West Hollywood Whole Foods.

That’s all really great for the food chain and our bodies and the environment. But sometimes, all you want is a cool penguin person to tell you what you should be eating, and why. Bonus points if they’ll deliver said foodstuff right to your door, and if it’s still got all that healthy-local-small-batch-organic stuff going on, too. That’s, more or less, the notion behind The Fare Trade.

Farley Elliott is a food and travel writer living in Los Angeles. He is the Senior Editor at Eater LA, and has bylines everywhere from LA Weekly to Los Angeles Magazine to Thrillist to Tasting Table. He’s also the author of Los Angeles Street Food, a guidebook to LA’s amazing street food culture. Oh, and he’s that guy from that Tiny Hamster Eating Tiny Burritos video.