We’ve traveled far from the days of the effortlessly hip spokespenguin who graced the frosty covers of everyone’s frozen Kid Cuisine dinners. Farmers markets abound with fresh produce, the locavore movement has the whole neighborhood raising chickens and foraging for herbs, and anyone caught eating a stone fruit out of season gets impaled on a reclaimed wooden stake in front of the West Hollywood Whole Foods.
That’s all really great for the food chain and our bodies and the environment. But sometimes, all you want is a cool
penguin person to tell you what you should be eating, and why. Bonus points if they’ll deliver said foodstuff right to your door, and if it’s still got all that healthy-local-small-batch-organic stuff going on, too. That’s, more or less, the notion behind The Fare Trade.